More flat growth as Coca-Cola loses its fizz

Aggressive pricing from competitors in the beverage sector has seen Coca-Cola grapple with falling volume and price growth, with the company relying on cost-cutting to boost earnings.

Coca-Cola Amatil’s reliance on pricing growth over volume growth is proving to be problematic for the beverage giant. Coca-Cola’s beverage business (not including alcohol) has seen revenue grow at an annual compound growth rate of 4.5 per cent against volume growth of only 2 per cent over the past five years.

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