Mobilising Facebook's full potential

Facebook's latest numbers have delivered, albeit belatedly, on a monetisation promise echoed during its IPO. But the social network still has plenty to do to transform its army of fans into hard, cold cash.

Facebook's third quarter numbers this week have delivered, albeit belatedly, on a promise echoed widely during the social network's IPO. It's been a tough five months or so for Facebook's stock but signs that Facebook is finding its feet in the mobile game have given investors something to cheer about. 

However, it would be far too premature to asssume that Facebook has worked out the magic formula to increase its revenues and more completely monetise their service.

Monetisation options



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