Mobile medicine for a failing pharma

Pharmaceutical companies need to catch up to the shift from desktops and laptops to mobile. To make information about their medicines more accessible makes good health and business sense.

We’re almost at the point where more people access the internet via their smartphone than they do on a traditional desktop or laptop device. In China and India, this is already a reality. The current speed of mobile adoption is about eight times faster than the internet revolution itself and Forrester Research predicts that there will be one billion smartphone customers globally in just four years’ time.


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