Masters brand proves to be a tough sell

Woolworths’ core supermarkets business is growing steadily, helped by an impressive rise in online sales, but Big W and Masters are real trouble spots.

In his core food and liquor businesses Woolworths’ Grant O’Brien would be increasingly confident that he can continue to deliver the kind of incremental but steady progress and momentum he has targeted. He won’t be quite as happy about other aspects of the group’s numbers and the continuing unresolved issues in two important businesses.

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