MARKETS SPECTATOR: Virgin's two minds

Virgin Australia's plans for discount carrier Tiger Airways is a risky strategy for an airline in the midst of trying to rebrand itself as a full service alternative to Qantas.

In 2000 a new airline was launched in Australia. Its name was Virgin Blue and was launched with typical flamboyance by Sir Richard Branson. Virgin promised cheaper yet better service to Australians long held in the grip of a Qantas air travel hug.


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