Markets: Shopping for new customers

Wesfarmers’ bid to take on the Big Four with its own banking products will give Coles a big advantage in collecting customer data.

A foray into offering banking solutions is a convenient way for Coles to find out more information about its customers and how they spend their money. A data collection solution perhaps.

Having a change in government, banks and depositors alike would be eager to know if the bank deposit levy will still be implemented.

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