Keeping up with the shape-shifters

Consumer behaviour is demanding rapid innovation by businesses, but one thing hasn't changed - human sense and interest still drives the market, and Australia must understand this.

The Australian economy has to adapt to a rapidly changing world, one where there are plenty of clichés about what is happening and how politicians and enterprises should plan. It’s important to look through the haze and see what is really happening.

It comes down to these core developments:

Markets are changing: the growth of mass differentiation

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