Keeping up with the shape-shifters

Consumer behaviour is demanding rapid innovation by businesses, but one thing hasn't changed - human sense and interest still drives the market, and Australia must understand this.

The Australian economy has to adapt to a rapidly changing world, one where there are plenty of clichés about what is happening and how politicians and enterprises should plan. It’s important to look through the haze and see what is really happening.

It comes down to these core developments:

Markets are changing: the growth of mass differentiation

{{content.question}}

{{ twilioFailed ? 'SMS Code Failed to Send…' : 'SMS Code Sent…' }}

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

We cannot send you a code via SMS to {{user.DayPhone}}

If you didn't receive SMS code please

SMS code cannot be sent due to: {{ twilioStatus }}

Please select one of the options below:

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device


Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa
Mastercard

The email address you entered is registered with InvestSMART.

Please login or select "Don't know password"

Please untick this box when using a public or shared device


Register as a new member

(using a different email)

Related Articles