Keeping faith in social media

As social media continues to embed itself in modern society, why are so many traditional businesses and brands still scratching their heads trying to make sense of it all?

Last year Facebook hit one billion users. It is reported that the average Facebook user spends 75 minutes per day using Facebook. Mobile use has also increased significantly over the last two years. Globally smartphone growth year-on-year was at 42 per cent in 2012, with 17 per cent global penetration, but more significantly with most developed economies expecting 70-80 per cent smartphone penetration within a couple of years. iPhone growth towered over the previous iPod, and iPad over the iPhone, but today Android phones like the Samsung Galaxy III are being adopted at 600 per cent the rate of the iPhone (Source: Gartner/Morgan Stanley).

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