Is the iPhone 5 ugly?

Apple might have sold over five million iPhone 5s in three days but does its emphasis on function over form mark a distinct departure from Steve Jobs' design legacy?

Recently, 62 per cent of people responding to a poll run by Business Insider thought the iPhone 5 ugly. Whilst I wouldn’t necessarily go that far, the design is visually jarring. One possible reason for this is that the ratio of its height to width has deviated even further than the previous model (and almost any smartphone on the market) from what is called the “golden rectangle”. The golden rectangle is one in which the length of the longest side divided by the shortest side is approximately 1.618. The exact number is called the golden ratio, and it is a solution to the equation x2 – x – 1 = 0.



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