Innovation needs to be served up from the food bowl
Australia needs to be more innovative - that's a popular cry of politicians and others.
But trendmeister Charlie, who knows that a great tomorrow is just yesterday relived a whole lot smarter, describes the trouble early farmers had clearing the land to create the great southern Australian wheat belt.
All the conventional European agricultural methods and tools for producing the new colony's staple food were rendered useless by the good old Mallee root. Realising that wheat production was critical to its young population, the South Australian government posted a reward of £200 to anyone who could invent a way of being able to turn root-infested plains into fields of essential food - wheat.
It was the trigger for an invention that was, in many ways, the beginning of Australian innovation: the stump jump plough - an astonishing contraption devised by Richard Bowyer Smith and according to Fulbright scholar Donald W. Meinig it worked like " a ship in a storm". And as a result, southern Australia become a food bowl for a booming new country as well as a massive export industry.
But where to from here? We keep hearing that we're on the edge of greatness with the rise of Asia. And we have heard for years about the need for Australia to enter a new age of innovation.
Sure enough the federal government has released its industry and innovation statement that promises a billion dollars to kick things along, but it's got to start to turn into real products and services that have lengthy lives of their own. And that means we have to give some real emphasis and commitment to what's truly home-grown.
And I mean literally.
I've got one food client who was saying that Asia is screaming out for the protein that we can produce for them. He explains that the middle class on our doorstep is already a huge market. KPMG estimates that our closest neighbour, Indonesia had a middle-class population of 50 million last year.
In its report of April 2012 titled The Rise of the Middle Class in Asian Emerging Markets, KPMG noted that the middle class of Asia more than doubled to become at least 56 per cent of the population between 1990 and 2008.
It also quoted Boston Consulting Group research predicting a middle-class population for China of 400 million by 2020.
There are many things we can say about the tastes of middle-class populations, but one thing is indisputable - every last one of them wants to taste clean protein-rich food.
With the biggest spurts of the mineral boom all but over and an automotive industry that is struggling, it's time to get focused on industries that will deliver us prosperity for generations to come.
Food and agriculture have got to be right up there along with tourism. Already 2010-11 Bureau of Statistics figures show that the agriculture sector plus accommodation and food services employ 1.4 million Australians compared to 900,000 in all manufacturing, which of course includes food processing anyway.
The government says that it has put up a billion so it's time to make it work; particularly as its much-touted free trade agreements leave so many doors firmly shut.
Who's going to do a Google with food? Where is the stump jump plough of the 21st century that is going to be our "ship in a storm" of economic waves that we simply have to navigate safely and quickly?
Where is the 21st century answer to the dim sim?
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