In search of Google's crown

The approval of a search partnership between Microsoft and Yahoo means increased competition in the market and could eventually throw Google from its throne.

After a seven-month wait, Yahoo and Microsoft have finally had their search partnership approved by both the US and European competition regulators giving the go-ahead for an all out war as the pair take on Google. Or in other words, really rev-up the competition between what will now be two major players.

The partnership deal means that Microsoft will power Yahoo search, while Yahoo will essentially be the sales force as the pair aim to "deliver sustained innovation the industry”.


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