If you can't beat them, buy them

The major software vendors have nothing to fear from startups, especially when they can let them do all the hardwork and then pick up the best ones. But what does that trend mean for buyers of innovative technology?

The major software vendors get an adrenaline rush out of startups. They mostly don’t fear them. They, in fact, love them. To companies like IBM and Oracle and Salesforce.com, software startups are outsourced R&D. Why should you do the R and the D on things you don’t know well, when a true innovator is out there enabling you to not face the dilemma of ossifying around your own original idea?



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