Hoyts mulls name change

Cinema operator may pursue new corporate identity ahead of $700m float.

Hoyts Group may drop the cinema group’s iconic century-old name for a new corporate identity to attract investors in a $700 million float on the local stock ­exchange.

The group, which is owned by a group of funds advised by Sydney-based private equity firm ­Pacific Equity Partners, is planning to launch an IPO late this year or early next year, as first reported by The Australian in February.

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