How to use LinkedIn as a sales tool

More than just a place for white-collar workers to find their next job, sales teams should be taking advantage of LinkedIn's significant B2B opportunities.

More than a decade old, LinkedIn is one of the older social networks to survive a string of technological advancements, changing demographics and emerging players vying to make their mark in the social networking space. There is arguably no other social network that compares to LinkedIn in the corporate sector.

Today, there are more than 277 million LinkedIn users, three million LinkedIn company pages and 8000 new groups created each week. In Australia alone, there are over five million LinkedIn members.


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