After nearly four years of being behind in the polls, there are early signs that the Victorian government could be turning around its electoral fortunes. Due to go to election this November, the government has in fact been behind in the polls since unexpectedly winning government in late 2010.
To combat the fall in popularity, the Liberal Party tried changing its leader, dumping Ted Baillieu a year ago and replacing him with Denis Napthine. But this has had little success, and Labor leader Daniel Andrews is already behaving as a premier-in-waiting.
One reason Labor has traditionally fared well as a political force in Victoria (and Australia) is its superiority in controlling the political narrative. Labor pontificates against the (alleged or real) bad deals ordinary people have to put up with, which always strikes home with a big percentage of the Australian electorate.
Part of the problem for the Coalition parties is that they almost seem intent on accepting Labor’s accusation that they act in the interest of big business. This is a fatal political flaw.
The Coalition’s pitch is that it is a better manager than Labor, but this only works while memories of poor Labor management remain clear in the electorate’s mind. And Labor governments also have a history of good management.
So where does this leave the Coalition parties?
In Victoria, the Coalition government has been pushing hard to try to appear as having good management skills. It’s had very little narrative other than this point, with the focus on keeping the Victorian budget in surplus and retaining the state’s AAA credit rating. While it’s the only Australian government currently successfully achieving this, it’s been at the expense of popularity among the electorate.
The Victorian government has clashed with teachers, police, nurses and ambulance drivers over pay deals, and in return the unions have run hugely effective campaigns accusing the Coalition of being uncaring and cold. More than anything, these long drawn out industrial battles have electorally damaged the government. The Coalition will be hoping that voters’ memories are short, since most issues are on their way to being resolved.
But there’s one area that’s shaping up to be the central issue for the November 2014 Victorian election: transport infrastructure.
The Coalition has been held back on infrastructure because it inherited a massively costly construction sector from Labor. The Victorian government was the first in Australia to recognise that an unholy alliance of unions with large construction firms was blowing out construction costs and state government budgets.
For example, the Victorian desalination plant built under Labor, should have cost around $2.2 billion on the evidence. But it’s valued in the government’s budget papers at $5.7bn, reflecting its actual construction costs.
Determined to do something about this, in 2012 the government introduced a code covering government tender work that limits the ability of big business and unions to collude.
To the public, this was technical and boring. Then the construction unions won a court case effectively neutering the code, but just 2 months ago, the governments successfully appealed this in Federal Court, which Robert Gottliebsen covered. (Construction sweetheart deals face the wrecking ball, December 20.)
This changed everything. Suddenly the Victorian code has been brought back into play, with solid legal backing that will see tight budget controls on infrastructure development.
The Napthine government’s big infrastructure pitch has been the $6bn East-West Link road tunnel project. Without the construction code, the big risk was that a cost blowout could turn the project into a desalination plant style disaster.
But more than this, Labor has been effectively using its radical Green/Left union ‘community’ connections to portray the East-West Link as favouring ‘big business’ and being anti-community. Its campaign calls for “trains not cars”.
Up until now, the government has been mute in countering this. Not any more.
A week or so ago, Premier Napthine announced a $2.5bn spend on new trains, railway stations and separating road from rail at key bottleneck intersections. There’s probably more of this to come. Labor’s response is that this is only happening in Coalition seats, but that makes Labor look narrow-minded.
After announcing this huge spend, Napthine appeared on Jon Faine ABC’s radio talkback show. In Melbourne, Faine is Labor’s most important media/political asset. Napthine has previously had difficulty handling Faine’s sharp questioning, but that certainly didn’t happen last week. Instead, he flashed back at Faine with clear, incisive, confident responses showing detailed knowledge of all issues. The Premier was in control.
Here’s the emerging electoral narrative: the Napthine government is the only Australian government with its budget under control. Because of this it can now proceed with an integrated transport plan: better roads, better rail, responsible budget. How well the government communicates this will determine its electoral outcome in November.
Ken Phillips is executive director of Independent Contractors Australia and author of Independence and the Death of Employment.