How long until Australia’s luck runs out?

Tech giant Microsoft and consulting firm PwC have issued a wake-up call to business and government to better harness the untapped potential of SMEs.

“Australia is definitely the lucky country and we want it to be the lucky country in 50 years,” says Microsoft’s Australian managing director, Pip Marlow.

Marlow was discussing the Joined Up Innovation study, commissioned by Microsoft to examine how Australia’s small business sector is adapting to a rapidly changing global economy.


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