How far should you take your Facebook relationship?

Companies considering Facebook intergration need to realise that it isn't an all or nothing decision. It's about finding the balance.

The rise of social media and apps has left one question at the forefront of many companies’ minds: should we also be integrating with Facebook? The second question that follows on logically from this is, so how far should we take it? As with any decision, there are benefits and drawbacks of Facebook integration, yet it is important to remember that this is not an “all or nothing” position to take. 

Why Facebook is worth the commitment

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