How Coles and Woolworths are revolutionising food processing

In a new twist, Coles and Woolworths are cutting margins to help Simplot Group modernise frozen vegetable processing rather than close plants. It's a rescue for local farmers and consumers will eat Australian vegetables.

Let me share with you a business event currently taking place that you will find unbelievable. But it is actually happening and its significance is so great that I will write a second piece of commentary on it.

Woolworths and Coles have each signed three-year deals with the US owned Simplot Group to buy Australian grown and processed frozen vegetables at prices above what Woolworths and Coles can buy overseas.



{{ twilioFailed ? 'SMS Code Failed to Send…' : 'An SMS verification code has been sent ...' }}

Hi {{ user.FirstName }}

Looks like you have already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to complete your SMS verification

We cannot send you a code via SMS to {{user.DayPhone}}

If you didn't receive SMS code please

SMS code cannot be sent due to: {{ twilioStatus }}

Please select one of the options below:

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device

Verify your mobile number to proceed...

Please check your mobile number below and press the Send Verification Code button. This will be used to complete your verification in the next step.

Please sign up for full access


Updating information

Please wait ...


{{ productPrice }} / day
( GST included )
Price $0
GST $0
Discount -{{productDiscount}}
TOTAL {{productPrice}}
  • Mastercard
  • Visa

Please click on the ACTIVATE button to finalise your membership


The email address you entered is registered with InvestSMART.

Please login or select "Don't know password"

Please untick this box when using a public or shared device

Register as a new member

(using a different email)

Related Articles