How Coles and Woolworths are revolutionising food processing

In a new twist, Coles and Woolworths are cutting margins to help Simplot Group modernise frozen vegetable processing rather than close plants. It's a rescue for local farmers and consumers will eat Australian vegetables.

Let me share with you a business event currently taking place that you will find unbelievable. But it is actually happening and its significance is so great that I will write a second piece of commentary on it.

Woolworths and Coles have each signed three-year deals with the US owned Simplot Group to buy Australian grown and processed frozen vegetables at prices above what Woolworths and Coles can buy overseas.

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