How Aussie retailers can keep up with the 'selfie' generation

Crafting a truly personalised shopping experience is not about Big Data and 'targeted' marketing but about allowing customers to be actively involved in the process.

Today’s retail executives often talk about one-to-one marketing and personalising the customer experience. They track behaviour across every activity online via smartphones, in the car and everywhere else they might shop. With all the Big Data out there on each consumer, it should be straightforward for retailers to always provide customers with compelling, relevant offers.

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