Harnessing the power of the one-man brand

Self-employed individuals can strengthen relationships with consumers and add value to their services by building a personal brand. The first step is to think of yourself as a business.

If you don’t ‘brand’ yourself when you’re self-employed, your capacity to be your own business and make good money is diminished. That was the message I took from a presentation at the Pan-Asia small business conference in Macau in November.

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