Group deals love affair

The group buying sector is going to be worth over half a billion dollars in 2012 and the fight to keep customers loyal is going to be fiercer than ever.

The malaise in the local retail sector shows no sign of abating and with retail sales in Australia posting their weakest annual growth in 27 years in 2011 it looks like consumers just aren’t willing to part with their hard earned dough. However, while bricks and mortar retailers are feeling the pinch the Australian love affair with online group buying deals is only getting stronger.

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