Glitter, the Great Gatsby and a million dollar outfit

A humble costumier’s quick uptake of niche online retail has seen business boom and its finery grace Hollywood stars. Now it’s embracing social media, has opened a store in London and is enjoying the cha-cha-ching of sales.

When Baz Luhrmann’s costume designers come knocking on your door, wanting to use your product in The Great Gatsby, that’s a pretty clear indicator that your business is doing well.

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