Get ready to rally around solar

The solar PV industry has a great story to tell but given energy retailers are proving a hard sell, the sector needs to get organised.

People love photovoltaic energy. Studies show that worldwide, 70 to 90 per cent of people favour solar PV energy over any other energy source. A poll conducted in the United States showed that nearly 80 per cent of Americans want their government to invest in renewables as a way to regain the manufacturing jobs it has lost to Asia over the past 20 years.

There is also strong support for solar because it is a technology that is constantly innovating and closely tied to other ‘sunrise industries’ such as electric vehicles and the smart grid.

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