From 'Break Up' to shake up at MLC

The mastermind of NAB's 'Breaking Up' campaign has been challenged to turn around the poor performing MLC. Simplifying the business and shoring up the culture are Andrew Hagger's first priorities.

This week, three years after playing a pivotal role in National Australia Bank’s provocative ‘’Breaking Up’’ campaign and a year after being appointed head of the bank’s wealth management units, Andrew Hagger launched another high-visibility advertising campaign.


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