Friends with benefits: Facebook's booming revenue

Facebook saw a huge increase in revenue in the June quarter, helped by its highly successful strategy of embedding ads in mobile users' news feeds. It is now doubling the growth of Google.

Facebook stock has surged past the US$30 mark for the first time in seven months off the release of record earnings for the three months ending June 30 that have outperformed all expectations.

Metrics across the board were impressive - total users up, daily users up, total revenue up, revenue per user up, yield up, EPS up, and mobile revenue up. In many instances these increases were dramatic.

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