Does omnichannel really work for SMBs?

NetSuite wants to shake up retail with its omnichannel solutions but what works in theory doesn't always work out in real life.

NetSuite wants to shake up the industry with its “omnichannel” solutions, claiming it’s a burden for businesses to be using multiple programs that are costly and fail to communicate with each other.

In fact at its SuiteWorld conference held in San Jose this month, the enterprise software company went so far as to say that any company that still chooses to go down the multiple software solutions route is pretty much doomed to fail.

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