Digital commerce’s 'jump the shark' moment

Those buzzing about Amazon’s army of identifiable flying objects need to look beyond the hyperbole of Jeff Bezos' homage to George Jetson.

The “60 Minutes” love letter to Amazon, which took the form of a 14-minute segment that amounted to an infomercial regaling the wonders of the Seattle-based “everything store,” has resulted in more drone-related social media humour than could be assembled by a gathering of every staff writer who has worked for “SNL” since its inspection.


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