Information privacy continues to be a topic of hot debate. Some have argued that privacy for the social networking generation is a thing of the past, so we may as well get used to it. Others argue that privacy is a basic right that must never be ignored. However, today’s expectations appear to be much more subtly differentiated.
Consumers are becoming more aware of the value of their personal data. They will trade personal information for real or perceived benefit, but will punish a company relentlessly if it is perceived to have managed their information poorly.