Critical part of cultivation is careful cutting
Slashing costs is a favourite pastime of business owners as the new financial year rolls around, with most businesses able to reduce costs by about 18 per cent, according to Expense Reduction Analysts.
Immediate savings are commonly found in electricity, insurance, telecommunications, office supplies and recruitment, ERA general manager Brett Coulston says.
Here are five tips for cost cutting.
Make sure everyone wants to save money
Introducing capital expenditure forms can be a great move for a small business. A capital expenditure form that must be signed by the business owner before any purchases over a certain amount are made can limit spending greatly.
Overseeing travel costs is important, as even costs on interstate trips can vary greatly.
Oscar de Vries, founder of natural shaving range Oscar Natural, began exporting his products to Europe last year, which means regular travel. But he has found a way to keep costs down. "Return airfares out of London or Amsterdam can be 30 to 40 per cent cheaper than buying return originating in Australia."
Control the supply chain
Dean Ramler operates in the furniture industry and managed to cut costs by eliminating most of the traditional middlemen in the supply chain. The founder and chief executive of Milan Direct delivers furniture direct from the manufacturing floor to the customer. "As such, we have tight control over all stages of the supply chain. It's also a very efficient way to do business."
Shane and Eugenie Pepper also reassessed the supply chain, negotiating better prices with manufacturers when taking over the family business, Plum baby and children's fashion, two years ago. The business was no longer profitable, so slashing costs was the only way, Shane Pepper says.
"We also negotiated better rates with the freight company and switched many suppliers. We are now profitable and our sales have doubled in the past year," he says.
Go paperless
There's a whole host of tools, apps and software hitting the market to keep the transition to a paperless business smoother than ever before. The move can also save a business a surprising amount of money.
The owner of national online retailer Cheap Sheds, Krisztian Panczel, says he would never go back after converting to paperless in 2008. Employees aren't required to print documents and everything is done and stored in the cloud.
Panczel says being paperless saves thousands of dollars - but there are other advantages.
"Being a paperless company also improves your standing with customers concerned about the environment. It's a way to connect with them and show that we're also working towards a brighter future."
Outsource
Outsourcing back-office processes to the Philippines was the only way to keep moving firm MiniMovers out of financial strife. The company was struggling after the global financial crisis as people stayed put in growing numbers.
Business founder Mike O'Hagan says big changes were the only way, and set about outsourcing marketing, some general administration and customer service roles to Manila.
"Outsourcing meant we could offer better customer service and improve our marketing plans. By doing this, we restored profit and in turn saved hundreds of jobs here in Australia."
Question everything
Having already organised office space in swanky Darlinghurst, Rohan Gamble was keen to do the office fitout as cheaply as he could for his business, financial information site Mozo. He turned to eBay and used office furniture stores.
"We fitted out Mozo so cheaply our auditors queried the amount. We had a fully furnished office, including the boardroom, for $1100."
Ask questions of all suppliers, because prices are often set based on what the market will pay, as opposed to what a product is actually worth, Coulston says.
Frequently Asked Questions about this Article…
According to Expense Reduction Analysts (ERA), most businesses can reduce costs by about 18% by targeting areas of waste and negotiating better deals. Immediate savings are often found in electricity, insurance, telecommunications, office supplies and recruitment.
A capital expenditure form requires sign-off from the business owner before purchases over a set amount are approved. It adds a simple approval step that limits unnecessary spending and ensures everyone is aligned on larger purchases.
Overseeing travel and being strategic about routing can save money. For example, Oscar de Vries of Oscar Natural found return airfares out of London or Amsterdam were 30–40% cheaper than buying return tickets originating in Australia, so choosing different routings or hubs can reduce travel spend.
Controlling the supply chain reduces markups from middlemen and improves operational efficiency. Milan Direct’s Dean Ramler delivers direct from factories to customers to keep tight control, while Plum’s owners negotiated better manufacturer and freight rates—actions that restored profitability and helped double sales.
Converting to a paperless system can save thousands of dollars by cutting printing and storage costs, and it improves efficiency through cloud storage and digital workflows. Cheap Sheds’ owner Krisztian Panczel says going paperless also boosts appeal to environmentally conscious customers.
Outsourcing back-office roles—like marketing, administration and customer service—can be a smart move when a business is struggling to remain profitable. MiniMovers outsourced to the Philippines to lower costs, improve customer service and restore profit, which preserved jobs in Australia.
Question conventional suppliers and look for second-hand or alternative sources. Mozo founder Rohan Gamble furnished an office, including a boardroom, for $1,100 by buying on eBay and from office furniture stores—showing that creative buying can cut fit-out costs dramatically.
Investors should monitor how companies target common cost areas such as electricity, insurance, telecommunications, office supplies and recruitment. Also watch for strategic moves like supply-chain rationalisation, travel optimisation, paperless transitions and outsourcing—these can materially impact margins and profitability.

