Corporate Facebook strategy handbook

A good social media strategy can make or break a company, so why do so many spend more time planning ad campaigns?

Last year Coca Cola took a calculated risk spending $5 million on its ‘share a coke’ campaign that saw names printed on Coke bottles in a bid to re-capture a slipping market. Australia was a test bin for a strategy that Coca Cola hoped to roll-out worldwide.

It would be likely that the mega beverage company spent months planning and predicting the course of this Australian trial before one syllable was printed on a bottle or can.

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