Coke shakes up a household name

A social media frenzy has Coke confident its latest marketing campaign may be one of its best ever, but what makes it so successful?

When you’re 125 years old it is hard to come across as fresh and exciting. It is difficult to capture the imagination in the way you once might have. And it is challenging to compete with younger, more nimble competitors. But when you’re as revered as Coca-Cola, you certainly have a better chance than most.

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