Coca-Cola's revival will hinge on product innovation

Alison Watkins wants to bring the magic back to the company and a focus on health will continue to be a key component of the brand strategy.

Coca-Cola Amatil boss Alison Watkins has said she wants to “bring back the magic” to the company even as she waves goodbye to two members of the old guard led by finance boss Nessa O’Sullivan.

The timing of the departure was treated negatively by the market but Watkins no doubt sees it as a natural course of events and a staged withdrawal of a talented finance director.


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