China's place in the new East

In his new book 'The Rise of the New East', Ben Simpfendorfer argues that the East is no longer just a cheap place to produce goods, it’s also a place to sell goods. And China is playing a central role in its transition.

Linking together the disparate countries and cultures of ‘the East’ can seem something of an anachronism nowadays, but in his new book The Rise of the New East Ben Simpfendorfer combines the birds-eye view of an economist with on-the-ground observations to join the dots for the reader.

It makes sense to talk about the East rather than Asia, Simpfendorfer argues, because for example, India’s ties to Kuwait, Saudi Arabia and the United Arab Emirates are far stronger than those to China, Hong Kong or Thailand.

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