Can Vodafone's 'heart-break' tactics win back trust?

Vodafone Australia boss Bill Morrow is no stranger to clean-up jobs, nor a stranger to unusual tactics to get his way. But is Vodafone and the industry for that matter, ready to bare all when it comes to costs?

The architect of Vodafone Hutchinson Australia's (Vodafone) turnaround strategy, Bill Morrow, was never under any illusions about the enormity of his task. But the veteran telco troubleshooter is no stranger to clean up jobs, nor a stranger to using unusual tactics to get his way. 

Before Morrow got the ball rolling on his plan, he put in motion an internal campaign that likened Vodafone's customer attrition to that of a devastating Hollywood-style break-up.

Oddly enough, it all began by ransacking the office.


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