Can virtuous leaders really compete?

Post GFC, an increasing number of leaders are building organisations that are not just profitable, but go above and beyond when considering human and environmental goals. But will they win in the end?

For Australian business leaders one of the lessons of the financial crisis has been to focus their attention on the values that underpin both their business and their management style.

These values are key to longevity and business growth, and go some way to dampening the dangerous short-termism associated with making a quick buck.

We are starting to see that in a competitive business environment, virtuousness can pay. 

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