Can a switch in time save Ten?

Ten Network's investment in sports programming has failed to deliver a halo effect on ratings. Time is running out for Hamish McLennan to transform the struggling network.

The magnitude of the challenge Hamish McLennan faces in trying to turn around Ten Network was laid bare in the network’s first-half results. Ten grew its television revenues ahead of the broader market but the rate of growth in costs was almost double the rate of revenue growth.

The 8.2 per cent increase in costs was explicable, given that Ten invested heavily in domestic cricket’s Big Bash competition and the Sochi Winter Olympics, but it illustrates the nature of the dilemma the network faces.



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