Can a Nokia-powered Microsoft break the smartphone duopoly?

The sale of Nokia's mobile division to Microsoft indicates that scale now everything in the smartphone game. While the heat may be off for Nokia’s shareholders, the fire is only just being stoked for Microsoft’s investors.

Microsoft’s acquisition of Nokia’s Devices & Services business for $7.2bn marks a highly significant change of trajectory for the US-based software giant, which will now face industry rivals Apple, Google, and Samsung on more equal terms. It also represents an indicator for the future of the consumer tech industry, and is a symbolic end to the mobile phone industry that we’ve previously known.

Specialism is a risk in the new consumer tech market reality



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