BUSINESS CLASS: Rupert's digital disaster

Our travels this week take us to News Corp headquarters where Rupert Murdoch is rapidly transforming MySpace into a social media Frankenstein, and to New York, where Goldman Sachs' PR man is taking the firm's new European image crisis in his stride.

Forget the share price, the analyst reports, the criticisms of the commentariat; the surest indicator that a business is going south is when it finds its way onto an episode of Saturday Night Live. Such was the ignominious fate of social networking site MySpace, when it was described as the internet's "abandoned amusement park" in a recent skit on the famous New York sketch show.



{{ twilioFailed ? 'SMS Code Failed to Send…' : 'An SMS verification code has been sent ...' }}

Hi {{ user.FirstName }}

Looks like you have already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to complete your SMS verification

We cannot send you a code via SMS to {{user.DayPhone}}

If you didn't receive SMS code please

SMS code cannot be sent due to: {{ twilioStatus }}

Please select one of the options below:

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device

Verify your mobile number to proceed...

Please check your mobile number below and press the Send Verification Code button. This will be used to complete your verification in the next step.

Please sign up for full access


Updating information

Please wait ...


{{ productPrice }} / day
( GST included )
Price $0
GST $0
Discount -{{productDiscount}}
TOTAL {{productPrice}}
  • Mastercard
  • Visa

Please click on the ACTIVATE button to finalise your membership


The email address you entered is registered with InvestSMART.

Please login or select "Don't know password"

Please untick this box when using a public or shared device

Register as a new member

(using a different email)

Related Articles