Broadening Microsoft's gamification plans

The Xbox One has impressive media capabilities but the console also demonstrates Microsoft's ambition to use game mechanics in contexts that extend far beyond just games.

Microsoft recently announced the successor to the Xbox 360 – the Xbox One. The event to announce the new console was heavily focused on the console’s enhanced media capabilities. The hardware revisions, coupled with some interesting patents raised by Microsoft, demonstrate the organisation’s intentions for using game mechanics in contexts that extend far beyond just the games developed for the console. One intriguing possibility is that Microsoft uses the gamification technology developed for influencing consumer media behaviour to enhance the capabilities of enterprise applications, such as Microsoft Dynamics.

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