Breaking into China's IT boom

Australian IT firms may be puzzled as to how they can capitalise China's economic boom. Truth is, doing business in China isn't so much about relationships or reputation as it is about offering value.

Australian IT firms have little to no reputational status in China but that fact is mattering less as firms prioritise "value" over relationships in the Asian giant, according to the experience of one of the world's largest software providers.

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