FALLOUT from Alan Jones' remarks about Julia Gillard's dad dying of shame included a Deutsche marque-sized hole in the brekky show's ad schedule and the Parrot's garage when Mercedes-Benz cancelled its advertising on his program and took back the car it had provided.
With BMW advertising elsewhere on 2GB and with ads restored to Jones' program after an ad-free period to help calm the furore the remarks caused it might seem a logical fit. Or not.
"I don't see us taking that spot any time soon," BMW's general manager of marketing, Tom Noble, told CBD.
Noble and his boss, Australian managing director Phil Horton, were soaking up the spring sunshine at the Caulfield Cup on Saturday, pressing the flesh at BMW's marquee near the finishing post.
While many retailers complain that Australian consumers have deep pockets and short arms, the jovial pair reckoned the luxury car market was doing fine, thanks in part to the introduction of a new model in its best-selling 3 Series line.
However, they did admit dealers have to work a bit harder to get potential customers over the line.
Just don't mention "sales". "Sale", with its connotations of cheapness, is a word that apparently does not exist in the luxury car business.
"It's an opportunity," Noble said. "There are always opportunities."
News on Pommery
OTHER companies flying the flag at the cup included David Jones and News Ltd, which had marquees up the other end of the straight.
But the busiest operation of the day was the Pegasus Club bash hosted by French boozemaker Pommery, which CBD snuck into through a loose tent flap.
It was bustling, if not bristling, with decidedly non-corporate champagne guzzlers sourced from the worlds of fashion and entertainment.
CBD didn't brave the News den, but if the behaviour of Herald Sun editor Damon Johnston is any guide it must have lacked the fizz of Pommery's offering.
When it came time to watch the big race, Johnston favoured the Pegasus deck over his own company's marquee.
Prime example ...
PEOPLE involved with failed retirement village empire Prime Trust spent last week trotting into a Melbourne courtroom, called to a public examination to explain under oath what they knew of the company's affairs.
Howard-era health minister Michael Wooldridge was up on Wednesday and his examination provided a reminder of how business was done in those long-lunching, hard-charging days before the global financial crisis came along and wrecked everyone's fun.
The court was read a July 2007 email written by Andrew Tyndale, a senior banker at Babcock & Brown remember them? when it was considering buying the right to manage 12 of Prime Trust's villages from chief executive Bill Lewski.
Lewski held the management rights through his private companies, having acquired them from Prime Trust for nix.
In the email, headed "cost of management services", Tyndale described Prime Trust's agreement with Mr Lewski as "non traditional" and said "some concern has arisen about the cost of delivering the management services".
"How much of the management fee income is net to us? We started out pricing this on a 10 times EBITDA multiple.
"Then Bill [Lewski] squeezed a bit more to arrive at a $75 million purchase price with a holdback to give some assurance of achieving projections.
"We were told that management was run by 'just three guys' with the implication that everything else was charged back to the villages in some form.
"The specified exceptions are costs of sales and marketing, which includes the three guys and 50 per cent of the insurance."
Nonetheless, Babcock went ahead with the deal.
Those were the days.
Ethical and upset
HEMP knickers are again in a twist at right-on funds manager Australian Ethical Investment, whose directors are in the gun under the contentious two-strikes rule.
About 40 per cent of shareholders voted against the company's remuneration report at last year's annual meeting, well in excess of the 25 per cent required to earn a strike this despite AEI's claim it "has a long history of paying below market salaries".
If more than 25 per cent reject the remuneration report this year, the meeting will automatically consider a motion to hold a second meeting spilling the board.
That will no doubt create a lot of extra paperwork for the fund, which is famous for disclosing its sustainability practices right down to the level of how many pieces of paper it uses (about 1.2 million in 2011).
Behind the campaign are dissident shareholders, led by founders Howard Pender, Caroline Le Couteur and James Thier, who are unhappy with the way the $600 million fund is run and want to get rid of managing director Phillip Vernon and chairman Andre Morony.
In addition to the threat of a spill, the dissidents have had motions to boot the pair placed on the agenda.
Not surprisingly, the incumbents object, using a notice of meeting sent out on Friday night to claim the crusade against them has cost the company at least $125,000.
They even suggest some of the statements made about them by the rebels may be defamatory.
"The directors are taking legal advice about the legal remedies available to them," the explanatory memorandum records.
If they do decide to sue, let's hope they choose a court that allows litigants to file their documents using both sides of the page.
Frequently Asked Questions about this Article…
Why has BMW said it won’t take advertising on Alan Jones’ radio program?
BMW’s Australian marketing head Tom Noble told CBD that the company doesn’t see itself taking that advertising spot “any time soon.” The comment followed fallout from Alan Jones’ controversial remarks and other advertisers pulling back, and BMW is instead advertising elsewhere on 2GB.
What did Mercedes‑Benz do after Alan Jones’ controversial remarks?
Mercedes‑Benz cancelled its advertising on Alan Jones’ breakfast program and even took back the car it had provided to the show, part of a wider advertiser pullback after Jones’ comments about Julia Gillard’s father.
How is BMW describing the luxury car market in Australia right now?
BMW executives Tom Noble and Australian managing director Phil Horton said the luxury car market is doing fine, helped in part by the introduction of a new model in the best‑selling 3 Series line. They did note dealers now have to work a bit harder to convert potential customers.
Why do luxury car firms avoid using the word “sale” in their marketing?
According to BMW’s team quoted in the article, the word “sale” carries connotations of cheapness that don’t sit well in the luxury car business. Luxury brands prefer language that preserves premium positioning rather than implying discounts.
Which companies and brands were featured at the Caulfield Cup event mentioned in the article?
The article notes BMW had a marquee at the Caulfield Cup, and other companies present included David Jones and News Ltd. The busiest operation on the day was French champagne maker Pommery, which hosted the popular Pegasus Club bash.
What did the Babcock & Brown email reveal about the Prime Trust management rights deal?
A July 2007 email from senior banker Andrew Tyndale showed Babcock & Brown had concerns about Prime Trust’s “non‑traditional” management agreement and the cost of delivering management services. The email mentioned initial pricing on a 10‑times EBITDA multiple, a negotiated $75 million purchase price for management rights with a holdback, and that management was effectively run by “just three guys,” with other costs charged back to the villages.
What’s the dispute at Australian Ethical Investment and how does the two‑strikes rule come into play?
Australian Ethical faces dissident shareholders after about 40% voted against its remuneration report at last year’s meeting—well above the 25% threshold that triggers the two‑strikes process. If more than 25% of shareholders reject the remuneration report this year, the meeting will automatically consider a motion to hold a second meeting to vote on spilling the board.
Who are the dissident shareholders at Australian Ethical and what actions are they pushing for?
Dissident shareholders are led by founders Howard Pender, Caroline Le Couteur and James Thier. They want to remove managing director Phillip Vernon and chairman Andre Morony and have placed motions on the agenda to that effect. Incumbent directors say the campaign has cost the company at least $125,000 and have warned some statements may be defamatory; they say they are taking legal advice.
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