BlackBerry needs more than a new owner

As an ailing BlackBerry's considers its options the focus needs to be on articulating a strategy to expand beyond the device market, especially if it wants to have any hope of wooing buyers.

With BlackBerry announcing  that it would be evaluating strategic options to “enhance value and increase scale in order to accelerate BlackBerry 10 deployment”, including a possible sale of the company. This announcement highlights that BlackBerry has not successfully articulated its strategy beyond devices, and especially how that strategy will fill the gap left by declining device revenues.

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Jan Dawson

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