Big Data's holy grail

Big Data analytics has the potential to turn customers into an 'audience of one', matching consumer preferences to create breakthroughs in profitability.

Big Data has been widely described as "the key to understanding what a customer wants before even they realise it.” However, just over two thirds (68.2 per cent) of the 668 C-suite respondents who qualified for the recent Business Spectator survey indicated they have ‘very low’ to ‘moderate’ involvement with this game-changing data mining approach, selecting three or below on a scale of five, indicating a significant gap in Australian executives embracing the opportunity.

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