Big data’s hidden problem

Why ‘big data’ is smaller than ‘copy data’, and what it means for your business.

Effectively managing “big data” is a growing challenge for many organisations. But are we missing the real issue? Technology historian George Dyson put it bluntly: "Big data is what happened when the cost of keeping information became less than the cost of throwing it away." But it seems when it comes to big data, Australian organisations are paying more and keeping less.

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