Beyond paywalls: The fight ahead for Fairfax

Fairfax will offer everything from free browsing to an ‘all you can eat’ package. But with just 1.4 per cent of readers paying for the world’s most famous masthead, Fairfax must realise its battle is only beginning.

Have you ever noticed that whenever there’s a story about Fairfax or News Limited introducing paywalls to their domestic mastheads, there is generally a user comment from someone cleverly named ‘Ex Reader’ who says that they will stop reading once they’re forced to pay?

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