I worry about people who ask "Have you ever Googled your own name?"

I worry about people who ask "Have you ever Googled your own name?"

What a preposterous question. Of course you have. Of course I have. Of course they have. Of course everyone with a computer and an internet connection has.

And employers are doing the same thing - Googling your name after shortlisting you for a job you've applied for. How do we take advantage of this knowledge?

Writing your own Wikipedia entry is unethical, inappropriate, obnoxious and against Wikipedia guidelines. Here's how you do it.

Wikipedia doesn't like unfounded claims or citation-free assertions. If you don't have any reference material to work with, if you haven't done multiple interviews with major news outlets (poor effort), you'll need to get someone to write and publish your biography. Easy.

Next, layout. A good guide is other people's Wikipedia pages. I recommend Otto von Bismarck, Barbara Cartland and Ayrton Senna. You'll find index headings that are pretty well universally applicable. Here are some of the most useful: 1. Early life 2. Education 3. European sojourn 4. Rise to power 5. Assassination attempt 6. Decorations and honours 7. Body of work 8. Political views 9. Claims of corruption and embezzlement 10. Personal life.

Now, the writing. Don't let modesty stand in the way of brutal honesty. Include phrases like "brightest star in the [your area] firmament" and "Australia's best-known [your vocation]".

I'd direct you to mine but apparently Wikipedia had to take it down because the number of visitors was clogging the internet.

Jonathan Rivett survived an assassination attempt and now blogs at

InvestSMART FORUM: Come and meet the team

We're loading up the van and going on tour from April to June, with events on the NSW central & north coast, the QLD mid-north coast and in Perth, Adelaide, Melbourne, Sydney and Canberra. Come and meet the team and take home simple strategies that you can use to build an investment portfolio to weather any storm. Book your spot here.

Want access to our latest research and new buy ideas?

Start a free 15 day trial and gain access to our research, recommendations and market-beating model portfolios.

Sign up for free

Related Articles