Behind Adobe's pricing silence

The international software giant may be in the eye of the IT price inquiry storm but the company's social media approach goes against the norm when it comes dealing with criticism.

International software giant, Adobe has really struggled to come out on top of the media storm surrounding the IT price inquiry. All it took was a few angry tweets pointing out that the company charges Australians almost double of what it charges US consumers to download its products, and suddenly it's at the centre of an inquiry that is supposed to be equally targeting Apple and Microsoft. 

The whole issue isn't new. Consumers have known about Adobe's Australian price points for years. A bit of foresight from the company could have prevented this whole dilemma. That is, if they wanted to avoid it. 


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