Australian business has its Asian awakening

Australia's business community is waking up to the wealth of opportunities provided by our Asian neighbours. But flexibility and patience will be key to satisfying Asia's growing demand for Australian goods.

Australian businesses are beginning to realise the advantages of our geographical proximity to Asia and the tremendous economic benefits it will bring.

Although a number of larger businesses have been active in Asia for years, the next stage of the relationship calls for greater engagement from the small and medium-sized enterprise community.

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