The launch of Freelancer.com onto the Australian stock market last week created great excitement. Upon listing, its 50 cent shares skyrocketed to $2.60 settling at $1.60. Commentators referred to it as potentially Australia’s Twitter.
The story underpinning the share market hype reflects not just a new age technology but rather a transformation in the way business and work is organised. Freelancer highlights how the transformation is expanding and will continue to overpower human resource practices inside large organisations, labour and tax laws and the very idea of what constitutes a business.