Apple's margin fallout

The tech giant's Q4 margins may indicate that its losing competitiveness, but its really just a symptom of Apple's lowered production costs and increased output.

The fourth quarter 2012 has seeen Apple’s margin fall to about 38 per cent, a level not seen since two years earlier and down from a peak of 47 per cent in Q1 2012. Does this lower margin foretell lower prices or a loss of competitiveness?

Obviously not.


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